Excellent equilibrated logo blunt with thin line.
J Sainsbury plc represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of J Sainsbury plc is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
J Sainsbury plc is a perfect sample of how a logo turns up to be a clear distinctive of its brand.