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The key to success of 7up is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
7up represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
It can be recognized by its great balance, exclusiveness and formal excellence.
7up is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The logo 7up Is executed in such a precise way that including it in any place will never result a problem.
7up is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.