The key to success of 7up Drink is the stength of its color range, that breaks the space turning it into main protagonist.
The logo 7up Drink Is executed in such a precise way that including it in any place will never result a problem.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.