Qantas (The Australian Airline) is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Qantas (The Australian Airline) is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of Qantas (The Australian Airline) is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Qantas (The Australian Airline) represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.